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Showing posts with the label news

Attention Media – Check me out!

You're a start up company writing your business plan (you should if you haven't), ramping your product development or services, developing your website but don't have the budget for public relations or an ad agency. How do you get your message across on the boob tube? Last night's Meet Up event answered those questions. I attended the "How To Get Media Attention to Your Business" at the Metreon Theater in San Francisco last night. It was a very useful presentation for startups vying for free and accessible publicity in this information overloaded society of online social networks, You Tube, radio and television. Television News Reporter Sue Kwon was the guest speaker for the three hour presentation. Panelists included media expert and entrepreneur Dr. Brenda Wade, Comcast Marketing Manager Tracey Awad and BizTech Day Founder, Edith Yeung. Kudos to an all women panelist presentation! I know I’m partial, but hey, how often do you see women headline this type ...

Financial Crisis Coverage - CNBC is the bomb

So for the last 3 days I've been watching CNBC's morning Squawk reports about the financial fiasco. I'm not a regular watcher but I check in now and then when I have time. Financial news is usually boring but even prior to the Wall street mess, the CNBC commentators and reporters are an entertaining bunch. Most of their dialogue is non scripted and the impromptu questions and market hourly changes reveal that these men and women know their stuff. The hosts and reporters also have a sense of humor, that New York sarcasm and quick wit which helps soften the blow of the changing hourly news. First I'd like to comment on their presentation. Now I understand that when you're reporting from the busy NYSE trading floor, you need to raise your voice but that doesn't mean the on-set anchors have to shout at each other. Even the women hosts fall prey to this. But I do like that despite the shouting and some of the disagreements between the hosts and reporters, at the e...